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Guides

Learn what makes a video win, then make your own

Every guide starts the same way: tear down a video that already worked, find the hook and the format, and build your next post on it.

Try it now: tear down any viral video

Paste a TikTok or YouTube link. We pull the public numbers and the caption, listen to the video for its words (up to 3 minutes), and an AI breaks down why it worked: the idea, the hook and how it's built. Free, no signup.

Content Ideas

How to find viral video ideas in your niche (a repeatable method)

Your best video ideas are hiding in videos that outperformed and the comments under them. A repeatable weekly method for a full bank of proven ideas.

4 min read
AI Prompts

ChatGPT prompts for TikTok video ideas (that start from what's working)

Generic prompts give generic TikTok ideas. Feed ChatGPT a breakdown of a video already winning in your niche. Copy-ready prompts plus a free teardown tool.

4 min read
UGC Ads

How to make UGC ads that convert (by reverse-engineering the winners)

A UGC ad converts when it doesn't feel like an ad. Study the ones brands keep paying to run, tear down the hook and structure, and brief your own.

4 min read
YouTube Shorts

How to get more views on YouTube Shorts

Shorts get views when people choose to watch instead of swiping away. Start from a Short that beat its channel's average, then build your hook and loop.

4 min read
Instagram

How to grow on Instagram Reels by copying the format, not the Reel

Reels grow accounts when they hold attention and get shared. Find a Reel that beat its account's usual views, tear down its format, and make your version.

4 min read
Teardowns

How to analyze any TikTok video in 5 minutes

Break any TikTok into the parts you can reuse: hook, format, length, caption, hashtags, sound and comments. A 5-minute method plus a free teardown tool.

4 min read
Hooks

How to find the hook that made a video blow up (and reuse it)

The best hooks aren't written from scratch. Learn to pull the hook out of a video that already won, turn it into a pattern, and rebuild it for your topic.

4 min read
TikTok

How to go viral on TikTok (start by tearing down a video that already did)

Going viral on TikTok isn't luck. Find a video in your niche that beat its creator's usual views, tear it down, and rebuild its hook for your topic.

5 min read
Marketing

How to market your product on TikTok without it feeling like an ad

Products sell on TikTok when the video doesn't feel like an ad. Find videos already selling products like yours, tear down the opening, and make your own.

4 min read